MSE Landscape Professionals, based in Escondido, California, is a landscaping company worth knowing. Offering top-notch service in addition to excellent community service and employee programs, they should have been at the top of every local search—except they weren’t.
The MSE Landscape team approached us to redesign their website, make them more visible in search, and help make their reputation as strong online as it was offline.
The existing MSE Landscape website was thin on content, which was the main cause of their low search rankings. To turn things around, we created a new site structure that transformed their single-page site into seven pages—all strategically named and coded in order to maximize their appearance in search. Then we hit the keyboard and filled the pages in with more than 4,000 words of informative, SEO-optimized content sure to catch the eye of Google’s discerning algorithm.
We gave the MSE Landscape website a clean, modern look that’s both appealing and usable, and filled it with signature shots of the company’s stellar landscaping work. Our goal was to make the website a pleasure to experience (and also make you want to fix up your yard immediately).
It’s a simple fix, yet many businesses don’t integrate their website with their social media accounts. By adding links to the MSE Landscape Facebook and Yelp pages on their site, users now have a quick way to see what other people are saying about the company, and the social feedback keeps on coming.
If your website doesn’t tell people what makes you such a great company, what else will? Through research and interviews, we uncovered the amazing aspects of MSE Landscape Professionals they hadn’t been touting on their website. These hidden selling points became compelling copy aimed at MSE’s audience of commercial property managers, residential HOA property managers, and homeowners.
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Ready for a slick new website, increased traffic and more converting customers? Tell us a little about your business and we’ll reach out to get your project underway.
