Why Your Website’s Logo Doesn’t Need to be Bigger
Of all of the websites we’ve built and launched for our clients, the most commonly requested design change is to make the logo bigger. The problem is that the “bigger is better” mentality doesn’t work when it comes to web design — in many cases, making the logo bigger can negatively affect how well your site performs with your customers and clients. In this blog post, we’re taking a deep dive into logo strategy to share why so many business owners want a bigger one, why bigger isn’t always better, and how you can reinforce your brand without supersizing your visuals.
Craft vs Wordpress: A Definitive Guide (Why We Choose Craft)
Team WordPress or team Craft? WordPress may be the most popular content management system on the market right now, but that doesn't make it the best one. Here at Trajectory, we think Craft is the leading CMS in every way — from security to design flexibility and everything in between. We compare the two point by point in this comprehensive guide.
These Common SEO Myths Are Killing Your Website’s Search Rankings
Because SEO is such a hot topic, there’s also a lot of misinformation floating around out there. Myths and misconceptions about SEO best practices abound, and we encounter them nearly every day in our business. So if improving your search engine ranking is one of your goals for 2019, you’ll want to keep reading as we bust some of the top SEO myths we’ve heard.
15+ Stats You Should Know When Redesigning Your Website
Over the years we’ve been in business, we’ve learned that it’s always a good idea to start with data. What do your visitors look for when they arrive at your website? What makes them stay, and what sends them running to a competitor? We’ve run the numbers, and what we’ve found may surprise you. Here are 15+ statistics you should know before starting a major web design project.
5 Things Google Wants to See on Your Website
When it comes to getting more traffic to your website, there’s nothing quite as powerful as Google. Google owns 68% of the search engine market share, which means well over half of the world defaults to it for their internet searches. Clearly, Google has some pull with your potential customers.
5 Ways a DIY Website can Spell Disaster for Your Business
DIY website builders often come with a whole slew of problems that don’t manifest themselves until you’ve already used up your web design budget. From hidden costs to unoriginal designs and crippled SEO, here are some of the biggest ways a DIY website can spell disaster for your business.
Do You Need a New Website? 3 Ways to Find Out
If you do a Google search for signs that you need a new website, you’ll find a lot of blogs from web design companies listing off countless reasons that you need a completely new website. But do you really? Let’s cut through the nonsense with three ways to know if you need a new site.
What You Need to Know About Content Marketing
Content marketing is a relatively new term, roughly 10x more searched in 2017 than it was in 2007. So what could it mean for your business? We’ll show you what content marketing is, what it isn’t, and how your business can use it to see 4-8x traffic and a 3700% ROI. (Yes, it’s really possible!)
